{"id":193,"date":"2015-12-28T08:53:21","date_gmt":"2015-12-28T03:53:21","guid":{"rendered":"http:\/\/d-sant.com\/blog\/?p=193"},"modified":"2024-07-22T10:23:04","modified_gmt":"2024-07-22T05:23:04","slug":"dinamicheskij-tovarnyj-remarketing-v-3-shaga","status":"publish","type":"post","link":"https:\/\/d-sant.com\/blog-dsant\/dinamicheskij-tovarnyj-remarketing-v-3-shaga\/","title":{"rendered":"\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0439 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 3 \u0448\u0430\u0433\u0430"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0418\u0437 \u0434\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0438 \u0412\u044b \u0443\u0437\u043d\u0430\u0435\u0442\u0435, \u043a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 Google AdWords, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0431\u0443\u0434\u0435\u0442 \u0432\u044b\u0441\u0432\u0435\u0447\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0442\u043e\u0432\u0430\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u043e\u0433\u0434\u0430-\u0442\u043e \u0431\u044b\u043b \u043d\u0438\u043c \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u0438\u043b\u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u043e\u043c \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u043c \u0440\u0435\u0441\u0443\u0440\u0441\u0435. \u0414\u0430\u043d\u043d\u0430\u044f \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0442\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u0430\u0445 \u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0435\u043c\u0443 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0412\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u0442\u0435 \u0431\u044b\u0432\u0448\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0439 \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u043e\u0439 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438, \u043a\u0430\u0436\u0434\u044b\u0439 \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u0441 \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u043c \u0437\u0430\u0434\u0430\u043d\u0438\u0435\u043c \u0431\u0435\u0437 \u0442\u0440\u0443\u0434\u0430. <\/span><\/p>\n<figure id=\"attachment_207\" aria-describedby=\"caption-attachment-207\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_1.jpg\" rel=\"attachment wp-att-207\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-207\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_1.jpg?resize=600%2C109\" alt=\"\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 - \u043e\u0431\u0449\u0430\u044f \u0441\u0445\u0435\u043c\u0430\" width=\"600\" height=\"109\" title=\"\"><\/a><figcaption id=\"caption-attachment-207\" class=\"wp-caption-text\">\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 &#8211; \u043e\u0431\u0449\u0430\u044f \u0441\u0445\u0435\u043c\u0430<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">#1 \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u044b \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0444\u0438\u0434\u0430 \u0443\u0441\u043b\u0443\u0433 \u043b\u0438\u0431\u043e \u0442\u043e\u0432\u0430\u0440\u0430<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0414\u043b\u044f \u043d\u0430\u0447\u0430\u043b\u0430 \u0434\u0430\u0432\u0430\u0439\u0442\u0435, \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f \u0432 \u043f\u043e\u043d\u044f\u0442\u0438\u0435 \u0444\u0438\u0434\u0430. \u0422\u043e\u0432\u0430\u0440\u043d\u044b\u0439 \u0444\u0438\u0434 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0432\u044b\u0433\u0440\u0443\u0437\u043a\u0443 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0440\u0435\u0441\u0443\u0440\u0441\u0430 \u0438 \u0438\u0445 \u0434\u0440\u0443\u0433\u0438\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u0432 \u0437\u0430\u0434\u0430\u043d\u043d\u043e\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u0435.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0424\u0438\u0434 \u0434\u043e\u043b\u0436\u0435\u043d \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u043c \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c: \u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u043c\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b: TSV, CSV, XLSX \u0438\u043b\u0438 XLS;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0432 \u0441\u0442\u0440\u043e\u0447\u043a\u0430\u0445 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0443\u043a\u0430\u0437\u0430\u043d\u044b \u043b\u0438\u0448\u044c \u0443\u0441\u043b\u0443\u0433\u0438 \u043b\u0438\u0431\u043e \u0442\u043e\u0432\u0430\u0440;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0432 \u0441\u0442\u043e\u043b\u0431\u0446\u0430\u0445 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0430\u0442\u0440\u0438\u0431\u0443\u0442\u044b \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u043b\u0438\u0431\u043e \u0443\u0441\u043b\u0443\u0433: \u0430\u0440\u0442\u0438\u043a\u043b, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c, \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435. \u0412\u0441\u0435 \u043f\u0440\u043e\u0431\u0435\u043b\u044b \u0438 \u0431\u0443\u043a\u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u044b\u043c \u0432 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438. \u0412\u0430\u0436\u043d\u0443\u044e \u0440\u043e\u043b\u044c \u0438\u0433\u0440\u0430\u044e\u0442 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0442\u0430\u043a \u0436\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u044e\u0442\u0441\u044f \u0432 \u0441\u0442\u043e\u043b\u0431\u0446\u0430\u0445, \u043e\u043d\u0438 \u0434\u0430\u044e\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0442\u0435\u0433\u0443 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0441\u043e\u043e\u0442\u043d\u043e\u0441\u0438\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u044b\u043c\u0438 \u043d\u0438\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u0430\u043c\u0438;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0435\u0441\u043b\u0438 \u0412\u0430\u043c \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0435\u0449\u0435 \u043e\u0434\u0438\u043d \u0441\u0442\u043e\u043b\u0431\u0435\u0446 \u043f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u043b\u0438 \u0444\u0438\u0434 \u0432 AdWords, \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u0443\u044e \u0432\u044b\u0433\u0440\u0443\u0437\u043a\u0443;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0432 \u0441\u043b\u0443\u0447\u0430\u0435 \u0435\u0441\u043b\u0438 \u0412\u0430\u0448\u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u044f\u044e\u0442\u0441\u044f \u0432 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445, \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u0438\u0437 \u043d\u0438\u0445 \u043d\u0443\u0436\u043d\u043e \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0444\u0438\u0434 \u043d\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u043c \u044f\u0437\u044b\u043a\u0435 \u0438 \u0443\u043a\u0430\u0437\u0430\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u0432\u0430\u043b\u044e\u0442\u0443.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u0421\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0414\u043b\u044f \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438 \u0444\u0438\u0434\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0438\u043c\u0435\u0442\u044c \u043b\u0438\u0447\u043d\u044b\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u043d\u0430 <\/span><b>Google Merchant Center<\/b><span style=\"font-weight: 400;\">. \u041e\u0434\u043d\u0430\u043a\u043e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u043d\u0435 \u0432\u0441\u0435\u043c \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0421\u041d\u0413. \u0412 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438 \u043d\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435. \u0415\u0441\u043b\u0438 \u0443 \u0412\u0430\u0441 \u043d\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430\u0432\u0435\u0441\u0442\u0438 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u043d\u0430 Google Merchant Center, \u043c\u043e\u0436\u043d\u043e \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u043c \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u043c \u2013 <\/span><b>\u00ab\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u0444\u0438\u0434\u043e\u043c\u00bb<\/b><span style=\"font-weight: 400;\">. \u0415\u0433\u043e \u0448\u0430\u0431\u043b\u043e\u043d \u043c\u043e\u0436\u043d\u043e <\/span><a href=\"http:\/\/www.gstatic.com\/adextensions\/custom-feed-template.csv\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0441\u043a\u0430\u0447\u0430\u0442\u044c<\/span><\/a><span style=\"font-weight: 400;\"> \u0432 \u0441\u0435\u0442\u0438 \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 CSV. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0410 \u0442\u0435\u043f\u0435\u0440\u044c \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c, \u043a\u0430\u043a \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0437\u0430\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438 \u0432\u0442\u043e\u0440\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u043e\u0447\u043a\u0438 \u0448\u0430\u0431\u043b\u043e\u043d\u0430.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0422\u0430\u0431\u043b. 1<\/span><\/p>\n<figure id=\"attachment_208\" aria-describedby=\"caption-attachment-208\" style=\"width: 550px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_2.jpg\" rel=\"attachment wp-att-208\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-208\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_2.jpg?resize=550%2C667\" alt=\"\u0421\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u043a \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443\" width=\"550\" height=\"667\" title=\"\"><\/a><figcaption id=\"caption-attachment-208\" class=\"wp-caption-text\">\u0422\u0440\u0430\u0431\u043b\u0438\u0446\u0430 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u043a \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443<\/figcaption><\/figure>\n<p><em><span style=\"font-weight: 400;\">\u0421\u0442\u0440\u043e\u0447\u043a\u0438 \u0441 * &#8211; \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b \u043a \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044e.<\/span><\/em><\/p>\n<p><b>\u041f\u0440\u0438\u043c\u0435\u0440:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0421\u043e\u0437\u0434\u0430\u0434\u0438\u043c <\/span><b>\u0444\u0438\u0434 \u0434\u043b\u044f \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430<\/b><span style=\"font-weight: 400;\"> \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. \u0412 \u0434\u0430\u043d\u043d\u043e\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043c \u0444\u0438\u0434 \u043f\u043e\u0434 \u0432\u0438\u0434 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0438\u0442\u0430\u043d\u0438\u044f. \u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u0432\u0441\u0435 \u0441\u0442\u0440\u043e\u0447\u043a\u0438 \u0438 \u043a\u043e\u043b\u043e\u043d\u043a\u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0432\u044b\u0448\u0435\u0443\u043a\u0430\u0437\u0430\u043d\u043d\u043e\u0439 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438. \u0412 \u0438\u0442\u043e\u0433\u0435 \u0443 \u043d\u0430\u0441 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0441\u044f:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_3.jpg\" rel=\"attachment wp-att-206\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone size-full wp-image-206\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_3.jpg?resize=599%2C115\" alt=\"\u0424\u0438\u0434 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0434\u043b\u044f \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432\" width=\"599\" height=\"115\" title=\"\"><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0421\u043e\u0445\u0440\u0430\u043d\u044f\u044f \u0444\u0430\u0439\u043b, \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u0441\u044c \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u043a\u043e\u0439 <\/span><b>\u00abUTF-8\u00bb<\/b><span style=\"font-weight: 400;\">, \u0430 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u0435\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0437\u0430\u043f\u044f\u0442\u0443\u044e. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u041f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0434\u0435\u043b\u0430\u043d\u043d\u043e\u0433\u043e \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0439 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0439 \u0444\u0438\u0434 \u0432 Google AdWords. \u0412 \u043e\u043a\u043d\u0435 AdWords \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043c\u0430\u043a\u0435\u0442 \u0434\u043b\u044f \u0444\u0438\u0434\u0430 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 <\/span><b>\u00ab\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435\u00bb<\/b><span style=\"font-weight: 400;\">. \u041f\u043e\u0441\u043b\u0435 \u0447\u0435\u0433\u043e \u043a\u043b\u0438\u043a\u0430\u0435\u043c \u043f\u043e <\/span><b>\u00ab\u0412\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043c\u00bb<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_4.jpg\" rel=\"attachment wp-att-205\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-205\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_4.jpg?resize=599%2C464\" alt=\"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u0448\u0430\u0431\u043b\u043e\u043d\u0430 \u0434\u043b\u044f \u0444\u0438\u0434\u0430\" width=\"599\" height=\"464\" title=\"\"><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0417\u0430\u0434\u0430\u0435\u043c \u043d\u0430\u0438\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u0438\u0435 \u0444\u0438\u0434\u0430 \u0438, \u0432\u044b\u0431\u0440\u0430\u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0439 \u0444\u0430\u0439\u043b \u0432\u044b\u0433\u0440\u0443\u0437\u043a\u0438, \u043a\u043b\u0438\u043a\u0430\u0435\u043c \u043d\u0430 <\/span><b>\u00ab\u0417\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c\u00bb<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_5.jpg\" rel=\"attachment wp-att-204\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-204\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_5.jpg?resize=600%2C258\" alt=\"\u0417\u0430\u0434\u0430\u0435\u043c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u0444\u0438\u0434\u0430\" width=\"600\" height=\"258\" title=\"\"><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0415\u0441\u043b\u0438 \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u043e\u043c \u0412\u0430\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u043c \u0432\u0438\u0434\u0435 \u043d\u0435\u0442 \u043e\u0448\u0438\u0431\u043e\u043a, \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0412\u0430\u043c \u043f\u0440\u0438\u0434\u0435\u0442 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0431\u0443\u0434\u0435\u0442 \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0443\u0434\u0430\u0447\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u0441\u0442\u0440\u043e\u043a \u2013 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_6.jpg\" rel=\"attachment wp-att-203\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-203\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_6.jpg?resize=600%2C498\" alt=\"\u0421\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u043e\u0431 \u043e\u0448\u0438\u0431\u043a\u0430\u0445 \u0432 \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u043c \u0444\u0438\u0434\u0435\" width=\"600\" height=\"498\" title=\"\"><\/a><\/span><span style=\"font-weight: 400;\">\u041e\u0434\u043d\u0430\u043a\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043e\u0448\u0438\u0431\u043a\u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u0430\u0434\u0440\u0435\u0441\u043e\u043c \u043b\u0438\u0431\u043e \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\u043c \u043b\u0438\u0448\u044c \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 3-4 \u0447\u0430\u0441\u043e\u0432. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u041f\u043e\u0441\u043b\u0435 \u0432\u043d\u0435\u0441\u0435\u043d\u0438\u044f \u0432\u0441\u0435\u0445 \u043f\u043e\u043f\u0440\u0430\u0432\u043e\u043a \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 <\/span><b>\u00ab\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435\u00bb<\/b><span style=\"font-weight: 400;\"> \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u043d\u043e\u0432\u0430\u044f \u0437\u0430\u043f\u0438\u0441\u044c \u0441 \u043d\u0430\u0438\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0412\u0430\u0448\u0435\u0433\u043e \u0444\u0438\u0434\u0430.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_7.jpg\" rel=\"attachment wp-att-202\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-202\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_7.jpg?resize=599%2C240\" alt=\"\u041f\u0440\u043e\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0435 \u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u0438 \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0444\u0438\u0434\u0430\" width=\"599\" height=\"240\" title=\"\"><\/a><\/span><span style=\"font-weight: 400;\">\u041f\u0440\u0438\u0441\u0432\u043e\u0435\u043d\u0438\u0435 \u0441\u0442\u0430\u0442\u0443\u0441\u0430 \u0437\u0430\u0433\u0440\u0443\u0436\u0435\u043d\u043d\u043e\u043c\u0443 \u0444\u0430\u0439\u043b\u0443 <\/span><b>\u00ab\u041e\u0436\u0438\u0434\u0430\u0435\u0442 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u0438\u044f\u00bb<\/b><span style=\"font-weight: 400;\"> \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u0435\u0442 \u043e\u0431 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0435 \u0435\u0433\u043e \u043d\u0430 \u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u044e. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0417\u0430\u0432\u0435\u0440\u0448\u0430\u044e\u0449\u0438\u043c \u044d\u0442\u0430\u043f\u043e\u043c \u043f\u0440\u043e\u0434\u0435\u043b\u0430\u043d\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0431\u0443\u0434\u0435\u0442 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0441\u0442\u0430\u0442\u0443\u0441\u0430 \u0444\u0430\u0439\u043b\u0430 \u043d\u0430 <\/span><b>\u00ab\u0414\u043e\u043f\u0443\u0449\u0435\u043d\u043e\u00bb<\/b><span style=\"font-weight: 400;\">. <\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">#2 \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0442\u0435\u0433\u0430 \u0441\u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u0412\u0430\u0448\u0435\u0433\u043e \u0440\u0435\u0441\u0443\u0440\u0441\u0430 \u0442\u0435\u0433\u0430 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0441\u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0438 \u0441\u0442\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0447\u0430\u0441\u0442\u0438. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0427\u0442\u043e\u0431\u044b \u0435\u0433\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u0432 \u043b\u0438\u0447\u043d\u043e\u043c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0435 AdWords \u043a\u043b\u0438\u043a\u0430\u0435\u043c \u043f\u043e \u0440\u0430\u0437\u0434\u0435\u043b\u0443 <\/span><b>\u00ab\u041e\u0431\u0449\u0430\u044f \u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a\u0430\u00bb<\/b><span style=\"font-weight: 400;\"> \u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u043c \u0432 \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b <\/span><b>\u00ab\u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u00bb<\/b><span style=\"font-weight: 400;\">. \u041a\u043e\u0434 \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 JSON \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0430 \u0432\u0441\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0440\u0435\u0441\u0443\u0440\u0441\u0430 \u043f\u0435\u0440\u0435\u0434 \u0442\u0435\u0433\u043e\u043c &lt;\/body&gt;. \u0418\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u043e\u0442 \u0444\u043e\u0440\u043c\u0430\u0442 \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0441\u0435\u0442\u044f\u0445. \u0415\u0441\u043b\u0438 \u0443 \u0412\u0430\u0441 \u0443\u0436\u0435 \u0438\u043c\u0435\u0435\u0442\u0441\u044f \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0439 \u0442\u0435\u0433, \u043d\u0430 \u0435\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u0435 \u043c\u043e\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0439 \u0442\u0435\u0433 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0412\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0432 <\/span><b>AdWords<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0412 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0447\u0430\u0441\u0442\u0438 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 <\/span><b>\u043f\u043e\u0434\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0439<\/b><span style=\"font-weight: 400;\"> (\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432). \u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0434\u043b\u044f \u0441\u0431\u043e\u0440\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e\u0431 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u0430\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438, \u0442\u0438\u043f\u0430\u0445 \u0442\u043e\u0432\u0430\u0440\u0430 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433, \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u0438 \u0442. \u0434.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0415\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c \u00ab\u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u043a\u0438\u00bb \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0439, \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u043b\u0438\u0447\u043d\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0430, \u0432 \u0412\u0430\u0448 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 AdWords \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f, \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 Google Merchant Center \u0432 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0421\u041d\u0413, \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430\u0445. \u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 <strong>\u00ab\u041e\u0441\u043e\u0431\u044b\u043c \u0442\u0438\u043f\u043e\u043c\u00bb<\/strong> \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432. <\/span><\/p>\n<figure id=\"attachment_201\" aria-describedby=\"caption-attachment-201\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_8.jpg\" rel=\"attachment wp-att-201\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-201 size-full\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_8.jpg?resize=600%2C469\" alt=\"\u0421\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u041e\u0441\u043e\u0431\u043e\u0433\u043e \u0442\u0438\u043f\u0430&quot;\" width=\"600\" height=\"469\" title=\"\"><\/a><figcaption id=\"caption-attachment-201\" class=\"wp-caption-text\">\u0421\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 &#8220;\u041e\u0441\u043e\u0431\u043e\u0433\u043e \u0442\u0438\u043f\u0430&#8221; \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432<\/figcaption><\/figure>\n<p><em><span style=\"font-weight: 400;\">*\u043a \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044e &#8211; \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">**\u043a \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044e &#8211; \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442\u0441\u044f<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0434\u0432\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0430 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u0433\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442 \u0438 \u043f\u043e\u0434\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u0432 \u043a\u043e\u0434. \u0412\u043e-\u043f\u0435\u0440\u0432\u044b\u0445, \u0441 \u044d\u0442\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439 \u043c\u043e\u0436\u0435\u0442 \u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c\u0441\u044f \u0432\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440, \u0432\u043e-\u0432\u0442\u043e\u0440\u044b\u0445, <strong>Google Tag Manager<\/strong> \u0434\u0430\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0443\u044e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0443 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u041a\u0430\u043a \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0432\u0442\u043e\u0440\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c?<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0412 Google Tag Manager \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u043c \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u0442\u0435\u0433. \u0412 \u0435\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u0441\u043b\u0435\u0434\u0443\u0435\u0442:<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0432\u0432\u0435\u0441\u0442\u0438 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0433\u0430;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u00ab\u0422\u0438\u043f \u0442\u0435\u0433\u0430\u00bb &#8211; \u00ab\u0420\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 AdWords\u00bb;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0432 \u00ab\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u00bb \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0439 \u2013 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c\u0443 \u0442\u0435\u0433\u0443 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0442\u0435\u0433 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043b, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0438\u0442\u044c \u0434\u0432\u0430 \u0443\u0441\u043b\u043e\u0432\u0438\u044f. <\/span><b>\u041f\u0435\u0440\u0432\u043e\u0435 \u2013 \u043e\u043d \u0434\u043e\u043b\u0436\u0435\u043d \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u043d\u0430 \u0432\u0441\u0435\u0445 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u0445. \u0412\u0442\u043e\u0440\u043e\u0435 &#8211; \u00abevent \u0440\u0430\u0432\u043d\u043e gtm.dom\u00bb*<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_200\" aria-describedby=\"caption-attachment-200\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_9.jpg\" rel=\"attachment wp-att-199\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-200 size-full\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_9.jpg?resize=600%2C247\" alt=\"\u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0442\u0435\u0433\u043e\u0432\" width=\"600\" height=\"247\" title=\"\"><\/a><figcaption id=\"caption-attachment-200\" class=\"wp-caption-text\">\u0417\u0430\u0434\u0430\u0439\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">*- \u0412 \u043e\u0431\u044b\u0447\u043d\u043e\u043c \u0440\u0435\u0436\u0438\u043c\u0435 \u0442\u0435\u0433\u0438 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u044e\u0442\u0441\u044f, \u043a\u043e\u0433\u0434\u0430 \u0441\u043a\u0440\u0438\u043f\u0442 gtm.js \u0437\u0430\u0432\u0435\u0440\u0448\u0430\u0435\u0442 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0435\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0443. \u041e\u0434\u043d\u0430\u043a\u043e \u0412\u0430\u043c \u0446\u0435\u043b\u0435\u0441\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u0435\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0442\u0435\u0433 \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043e\u043d \u0432\u043a\u043b\u044e\u0447\u0430\u043b\u0441\u044f \u043f\u0440\u0438 \u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u0438 DOM. \u0414\u043e\u043f\u0443\u0441\u0442\u0438\u043c \u0435\u0433\u043e \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u044f \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u0442\u044c\u0441\u044f \u0434\u043e \u0442\u043e\u0433\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0430, \u043f\u043e\u043a\u0430 \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u043d\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 Trip ID, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u043e\u0434\u0438\u043d \u0438\u0437 \u0442\u0438\u043f\u043e\u0432 \u043c\u0430\u043a\u0440\u043e\u0441\u0430 \u0434\u043b\u044f \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 DOM. \u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432 \u0441\u0432\u043e\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u043d\u0435 \u043e\u0442\u043e\u0431\u0440\u0430\u0437\u0438\u0442\u0441\u044f, \u043f\u043e\u043a\u0430 \u043d\u0435 \u043f\u0440\u043e\u0438\u0437\u043e\u0439\u0434\u0435\u0442 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0430 \u043d\u0438\u0436\u043d\u0435\u0439 \u0447\u0430\u0441\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u041e\u0431\u043e\u0437\u043d\u0430\u0447\u0438\u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u0435, \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u044f \u0442\u0435\u0433\u0430 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u043b\u0430 \u0434\u043e \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 Trip ID \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u043d\u043e.<\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"> \u0414\u0430\u043b\u0435\u0435 \u0441\u043b\u0435\u0434\u0443\u0435\u043c \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u00ab\u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438\u00bb \u043d\u043e\u0432\u043e\u0433\u043e \u0442\u0435\u0433\u0430 \u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u043c \u0441\u043e \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c\u0438 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f\u043c\u0438:<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0432 \u00ab\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u0445\u00bb \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u043c \u00ab\u0443\u043a\u0430\u0437\u0430\u0442\u044c \u0432\u0440\u0443\u0447\u043d\u0443\u044e\u00bb;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00ab\u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b\u00bb <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00ab\u041a\u043b\u044e\u0447\u00bb &#8211; <\/span><b>\u00abdynx_itemid\u00bb<\/b><span style=\"font-weight: 400;\"> (\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u044b\u043c \u00abID\u00bb \u0432 \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u043c \u0444\u0438\u0434\u0435); <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00ab\u0417\u043d\u0430\u0447\u0435\u043d\u0438\u0435\u00bb &#8211; \u00ab\u041d\u043e\u0432\u044b\u0439 \u043c\u0430\u043a\u0440\u043e\u0441\u00bb.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_199\" aria-describedby=\"caption-attachment-199\" style=\"width: 383px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_10.jpg\" rel=\"attachment wp-att-199\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-199 size-full\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_10.jpg?resize=383%2C384\" alt=\"\u041f\u0440\u0430\u0432\u0438\u043b\u043e \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0442\u0435\u0433\u0430\" width=\"383\" height=\"384\" title=\"\"><\/a><figcaption id=\"caption-attachment-199\" class=\"wp-caption-text\">\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b<\/figcaption><\/figure>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\"> \u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u00ab\u041d\u043e\u0432\u044b\u0439 \u043c\u0430\u043a\u0440\u043e\u0441\u00bb<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u043d\u0430\u0438\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u0438\u0435;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00ab\u0422\u0438\u043f \u043c\u0430\u043a\u0440\u043e\u0441\u0430\u00bb &#8211; <\/span><b>\u00ab\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u0434 Java Script\u00bb<\/b><span style=\"font-weight: 400;\">; <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0432 Java Script \u043f\u0438\u0448\u0435\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u2013 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u0442\u043e\u0432\u0430\u0440\u0430 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043d\u0430 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0435 \u0441\u0430\u043c\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438. \u041f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u043a\u043b\u0438\u043a\u0430\u0435\u043c \u00ab\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u00bb. <\/span><\/li>\n<\/ul>\n<figure id=\"attachment_198\" aria-describedby=\"caption-attachment-198\" style=\"width: 233px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_12.jpg\" rel=\"attachment wp-att-198\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-198\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_12.jpg?resize=233%2C456\" alt=\"\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u0434 JavaScript\" width=\"233\" height=\"456\" title=\"\"><\/a><figcaption id=\"caption-attachment-198\" class=\"wp-caption-text\">\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u043a\u0440\u043e\u0441\u0430 Google Tag Manager<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u041f\u0440\u0438\u043c\u0435\u043d\u044f\u044f \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u0443\u044e \u0441\u0445\u0435\u043c\u0443, \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043c\u0430\u043a\u0440\u043e\u0441 \u0434\u043b\u044f \u043b\u044e\u0431\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">4.\u041f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u0430\u043a\u0440\u043e\u0441 \u0431\u0443\u0434\u0435\u0442 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d, \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043d\u043e\u0432\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u0442\u0435\u0433\u0430 \u043d\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0440\u0435\u0441\u0443\u0440\u0441\u0435. <\/span><\/p>\n<p><b>\u0412\u0430\u0436\u043d\u043e! <\/b><span style=\"font-weight: 400;\">\u041f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0432\u044b \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0435\u0442\u0435 \u0442\u0435\u0433 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u043d\u0435 \u043f\u0440\u0435\u043d\u0435\u0431\u0440\u0435\u0433\u0430\u0439\u0442\u0435 \u0435\u0433\u043e \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u043c \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u043e\u0442\u043b\u0430\u0434\u043a\u0438. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u044b \u0442\u0435\u0433\u0430. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0423\u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u0438\u0442\u044c\u0441\u044f \u0432 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u0435 \u043c\u043e\u0436\u043d\u043e \u0432 Google AdWords. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u00ab\u041e\u0431\u0449\u0430\u044f \u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a\u0430\u00bb \u043a\u043b\u0438\u043a\u0430\u0435\u043c \u043d\u0430 \u00ab\u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\u00bb \u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u043c \u0432 \u00ab\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e \u0442\u0435\u0433\u0435\u00bb.<\/span><\/p>\n<figure id=\"attachment_197\" aria-describedby=\"caption-attachment-197\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_13.jpg\" rel=\"attachment wp-att-197\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-197\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_13.jpg?resize=600%2C397\" alt=\"\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 - \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438\" width=\"600\" height=\"397\" title=\"\"><\/a><figcaption id=\"caption-attachment-197\" class=\"wp-caption-text\">\u0410\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u044f \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0412 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u0442\u0435\u0433\u0435 \u0431\u0443\u0434\u0435\u0442 \u0430\u043a\u0442\u0438\u0432\u043d\u0430 \u0437\u0430\u043f\u0438\u0441\u044c <\/span><b>\u00ab\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u00bb<\/b><span style=\"font-weight: 400;\"> \u0438 <\/span><b>\u00ab\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440 dynx_itemid \u0430\u043a\u0442\u0438\u0432\u0435\u043d\u00bb<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">#3 \u2013 \u041a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440 \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0417\u0430 \u0441\u0447\u0435\u0442 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0435\u043c\u043e\u043c\u0443 \u0442\u043e\u0432\u0430\u0440\u0443 \u0438\u043b\u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u043c \u0443\u0441\u043b\u0443\u0433\u0430\u043c, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0444\u0438\u0434 \u0434\u0430\u043d\u043d\u044b\u0445. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0442\u0430\u043a\u0438\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u043c\u043e\u0436\u043d\u043e \u0432 \u00ab<\/span><b>\u0413\u0430\u043b\u0435\u0440\u0435\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439\u00bb<\/b><span style=\"font-weight: 400;\"> \u043f\u0440\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0439 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u0412 \u044d\u0442\u043e\u043c \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u0434\u0430\u0442\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u0448\u0430\u0431\u043b\u043e\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043b\u0438\u0431\u043e \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u0434\u043e\u0431\u0440\u0430\u043d\u043d\u044b\u043c \u043c\u0430\u043a\u0435\u0442\u043e\u043c. \u0412\u0435\u0441\u044c \u044d\u0442\u0430\u043f \u0440\u0430\u0431\u043e\u0442\u044b \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0441\u043e \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0441\u043e\u0437\u0434\u0430\u0435\u043c \u043d\u043e\u0432\u0443\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e, \u0442\u0438\u043f \u2013 <\/span><b>\u00ab\u0422\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e-\u043c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0441\u0435\u0442\u044c\u00bb<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><b>\u00ab\u0420\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u00bb<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u0441\u0442\u0430\u0432\u0438\u043c \u0433\u0430\u043b\u043e\u0447\u043a\u0443 \u0432\u043e\u0437\u043b\u0435 <\/span><b>\u00ab\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439\u00bb<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0432\u0438\u0434 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u2013 <\/span><b>\u00ab\u0414\u0440\u0443\u0433\u043e\u0435<\/b><span style=\"font-weight: 400;\"> (\u0412\u0430\u0448 \u0432\u0430\u0440\u0438\u0430\u043d\u0442)\u00bb;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0432 \u0441\u043f\u0438\u0441\u043a\u0435 <\/span><b>\u00ab\u0424\u0438\u0434\u00bb<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2013 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u043d\u0430\u0438\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0444\u0438\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u044b\u043b \u0437\u0430\u0431\u043b\u0430\u0433\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0437\u0430\u0433\u0440\u0443\u0436\u0435\u043d;<br \/>\n<\/span><\/span><\/p>\n<p><figure id=\"attachment_196\" aria-describedby=\"caption-attachment-196\" style=\"width: 532px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_14.jpg\" rel=\"attachment wp-att-196\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-196 size-full\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_14.jpg?resize=532%2C252\" alt=\"\u041a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440 \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439\" width=\"532\" height=\"252\" title=\"\"><\/a><figcaption id=\"caption-attachment-196\" class=\"wp-caption-text\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439<\/figcaption><\/figure><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u043f\u043e \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044e \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0433\u0440\u0443\u043f\u043f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u043c 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\u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u043d\u0430\u0432\u044b\u043a\u0438. \u0412 \u0433\u0430\u043b\u0435\u0440\u0435\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u0434 \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u043a\u043e\u043b-\u0432\u043e\u043c \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a \u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u043c\u0430\u043a\u0435\u0442\u0430\u043c\u0438. \u041e\u0446\u0435\u043d\u0438\u0442\u044c \u0441\u0432\u043e\u0435 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u0442\u0432\u043e \u043c\u043e\u0436\u043d\u043e \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0431\u0443\u0434\u0435\u0442 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0435 \u043e\u0442\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0412\u0430\u0448\u0435\u0433\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><figure id=\"attachment_195\" aria-describedby=\"caption-attachment-195\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_15.jpg\" rel=\"attachment wp-att-196\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-195 size-full\" src=\"https:\/\/i0.wp.com\/d-sant.com\/blog-dsant\/wp-content\/uploads\/sites\/2\/2015\/12\/dinam-Remarketing_15.jpg?resize=600%2C299\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f\" width=\"600\" height=\"299\" title=\"\"><\/a><figcaption id=\"caption-attachment-195\" class=\"wp-caption-text\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/figcaption><\/figure><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0417\u0430\u0432\u0435\u0440\u0448\u0430\u044e\u0449\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u2013 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u043f\u043e\u0441\u043b\u0435 \u0447\u0435\u0433\u043e \u043e\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0434\u0432\u0435\u0440\u0433\u043d\u0443\u0442\u043e \u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u0438. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0414\u0443\u043c\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f \u0432 \u0441\u0442\u0430\u0442\u044c\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442 \u0412\u0430\u0448 \u043a\u0440\u0443\u0433\u043e\u0437\u043e\u0440 \u0432 \u0441\u0444\u0435\u0440\u0435 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[schema type=&#8221;review&#8221; url=&#8221;http:\/\/d-sant.com\/&#8221; name=&#8221;\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0439 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 3 \u0448\u0430\u0433\u0430&#8221; description=&#8221;\u0422\u0440\u0438 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0448\u0430\u0433\u0430 \u0434\u043b\u044f \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430\u043c\u0438 Google Tag Manager&#8221; rev_name=&#8221;\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430&#8221; rev_body=&#8221;\u041f\u0440\u043e\u0441\u0442\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430\u043c\u0438 Google Tag Manager \u0438 \u041e\u0441\u043e\u0431\u043e\u0433\u043e \u0444\u0438\u0434\u0430 \u0434\u0430\u043d\u043d\u044b\u0445. \u041f\u043e\u043b\u0435\u0437\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u0412\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u043e\u0432 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432.&#8221; author=&#8221;\u0410\u043d\u0434\u0440\u0435\u0439 \u0423\u043d\u0442\u0435\u0440\u0437\u0435\u0433\u0435\u0440&#8221; pubdate=&#8221;2015-12-28&#8243; user_review=&#8221;4&#8243; min_review=&#8221;2&#8243; max_review=&#8221;5&#8243; ]<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0418\u0437 \u0434\u0430\u043d\u043d\u043e\u0439 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\u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u043c \u0440\u0435\u0441\u0443\u0440\u0441\u0435. \u0414\u0430\u043d\u043d\u0430\u044f \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0442\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u0430\u0445 \u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0435\u043c\u0443 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0412\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e 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